There are certain website pages that are more or less standard. Every company website has a home page, for example. Most have an About page, and perhaps a page for Products and/or Services. A Contact Us page is also commonplace.
And then we come to the FAQ. While this is not a requirement for your business website, it is by no means uncommon, either. But would your company website be improved by an FAQ page? And if so, how can you write one effectively?
Do You Really Need an FAQ Page?
We’ll note from the get-go that not every company website needs to have a page for frequently asked questions. The Grammar Chic, Inc. site does not currently have one, for example. However, there are a few good reasons why you might consider adding an FAQ:
- You actually do receive a lot of common or repeat questions, and wish to provide your customers with a quick and convenient resource.
- You have a product or service that is a bit unusual or unfamiliar, and wish to build confidence and trust.
- You believe there are some specific things that set your company apart from the competition, and want to articulate those in an FAQ. (For example, having a “how much does it cost?” section can be beneficial if you know your business bests all the competitor’s prices.)
- You simply want to create a page that includes a lot of content/topics/keywords for SEO purposes—an FAQ can certainly be a good place to put a big bunch of content.
Again, the FAQ page is not for everyone—but if any of these bullet points resonate with you, perhaps it’s time to consider drafting one.
Writing a Good FAQ Page
The next question is, how do you write effective FAQ content? Here are some pointers.
- Remember that—as with all of your online content—it’s not really about you. It’s about your readers and your customers. Make sure you’re writing an FAQ that’s actually helpful and value-adding—or else, don’t write one at all.
- Going back through customer comments and emails to find real questions or areas of interest/concern is the best way to ensure your FAQ is relevant.
- Be concise; offer the necessary information, but no fluff.
- Remember to format for easy skimming, as most people aren’t just going to read an FAQ from top to bottom. Numbered lists and bullet points are key.
- Remember that a good FAQ page will build trust, so avoid your sales pitch or marketing spiel here. The point of this content is to help the reader feel more at ease, not like you’re hammering them with your talking points.
Professional FAQ Writing Services from Grammar Chic, Inc.
One more thing: The Grammar Chic, Inc. team provides diverse Web content writing services for businesses all over the world, and as such as have plenty of experience writing compelling FAQ content. We’d love to write one for your business. Learn more by reaching out to us for a consultation. Hit us up at www.grammarchic.net or 803-831-7444.
Amanda E. Clark founded Grammar Chic in 2008. She is a graduate of Eastern Michigan University and holds degrees in Journalism, Political Science, and English. She launched Grammar Chic after freelancing for several years while simultaneously leading marketing and advertising initiatives for several Fortune 500 companies.