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Streamline Your Homepage (And Increase Customer Engagement)

by | Apr 17, 2015 | Brand Management, Web Content | 0 comments

icon_home_largeYour company homepage creates the first impression most customers and clients will have of your business—so of course you want to nail it. You want to convey the value and distinction that your business can offer, and you want to do it in a way that people will actually read.

Yet, we still see many business homepages that are vague or lacking in real value proposition. We see others that are long, rambling, and unfocused—the kinds of homepages that nobody is actually going to read.

Maybe your business homepage falls into one of these categories, and you know it. There’s no time like now to revise, rewrite, and get it right. Or maybe your company homepage is pretty good. Even so, it never hurts to go back over it and give it some polish.

Whether you’re starting from scratch or just trying to improve what you’ve already got, here are our recommendations for mastering your company homepage—making it efficient, effective, and engaging.

  1. Keep it short. When writing homepages for our clients, we generally try to keep things to 300 words or less—sometimes much less! You can get into the specifics of your business on the About Page; frankly, nobody has time or interest in reading an epically longwinded homepage.
  2. Remember your buyer personas. Who are you writing to? What are they looking for from your business? What needs, problems, or benefits should you make clear on your homepage?
  3. Keep it value-focused. What’s in it for your customers? What benefit will they receive from learning more about your business? If you want people to keep reading, that’s what your homepage should convey.
  4. Use short sentences and short paragraphs. For mobile users in particular, this is a must!
  5. Include a call to action. Invite users to explore other parts of the website, but also welcome them to contact you right away with their questions or inquiries. The call-to-action is the most important component of any piece of Web content!

The user experience begins with the homepage, so it’s worth spending some time to get this right! Of course, you can always ask our writers to give you a hand. Contact Grammar Chic at 803-831-7444, or www.grammarchic.net.