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Why You Should Outsource Your Content Marketing

by | Mar 14, 2014 | Content Marketing | 0 comments


In life, there are some things that it’s okay to outsource and some that it’s not. There’s nothing at all wrong with paying someone to mow your lawn, do your taxes, or put new shingles on your roof; if you ever need your chimney swept or your automobile’s brakes replaced, it’s not only acceptable but recommended that you pay a professional. Meanwhile, it’s probably not such a hot idea to pay someone to kiss your wife goodbye in the morning or to tuck your kids into bed.

It’s the same way in business. There are plenty of aspects of business operation that it’s alright to outsource, and in fact you’re encouraged to have a business attorney and a business accountant on standby. But what about something like content marketing? Is that something you want to turn over to the pros?

Capturing Your Voice

There are many who do turn their content marketing efforts over to an outside agency, of course; Grammar Chic, Inc. is proud to fulfill content marketing duties for a wide number of businesses. Other companies are reluctant to do so, and their objections are worth noting here.

The biggest objection to outsourcing content marketing is that business owners fear an outside marketer will be unable to capture their unique voice. Content marketing is not about selling a product, but about branding a business as reputable, relatable, and authoritative—no small feat, and one that requires intimate knowledge of the company’s vision and values. Is it really possible that a content marketing firm could come to understand your company that intimately?

The answer is yes; content marketing professionals are trained and equipped to do just that. That’s not to say that your content marketing strategist will ever understand your company with the same depth of insight that you yourself do, but that level of understanding is not quite necessary. A content marketing team will use interviews and exhaustive research to ensure that they capture what your brand is and what it represents; giving unique voice to your company is what content marketing strategists do, day in and day out—simple as that.

Shouldering the Burden

Another reason why business owners hesitate at outsourcing their content marketing is that they feel they can do it on their own. After all, how hard can it be to write a weekly blog entry and update Facebook a few times? First of all, if you’ve ever tried to stick to these activities, you know just how easy it can be to fall behind schedule! What’s more, there is far more to content marketing than just this.

Content marketing encompasses a complete strategy, consistent daily updates, and regular tracking and analytics—in short, it’s a full-time job. It’s also a job that content marketing strategists are uniquely qualified to do. Rather than shoulder this burden yourself—and risk some of it slipping through the cracks or being poorly done—why not farm it out to the pros.

A Matter of Cost

A final point worth making: There are many who will contend that, while it might be nice to outsource content marketing, it can also be expensive. A better way to think about this is in terms of an investment in your business. Is hiring a content marketing company going to radically improve your lead generation overnight? It’s unlikely—but over time, you’ll see some rewards, some tangible and some less so. In that sense, outsourcing your content marketing is a little like hiring a new employee: It may take some time before you start to see a return on the investment, but see it you will!

There are companies that do their content marketing in-house, and do a fine job of it—but that doesn’t change the fact that there are plenty of good reasons to outsource. To learn more, please visit www.grammarchic.net or call 803-831-7444803-831-7444 today.