As 2013 comes to a close, business owners are taking a look at the year’s triumphs and challenges. As an entrepreneur it is important to ask yourself a few questions as the new year approaches:
- How did your business grow this year?
- What marketing strategies worked for your company?
- How much energy did you devote to your business’ marketing efforts?
- What are the areas that you can improve in terms of growing your business in 2014?
These questions will lead to others that, ultimately, will guide you down the path of planning a remarkable 2014 by learning from your company’s experiences in 2013. Losing weight, eating healthier, and traveling more often are common New Year’s resolutions, but these only address one aspect of your life. If you want to be a successful business owner in 2014, it is important that you focus on resolutions that will boost your brand and enhance your company.
Content Marketing Has Become a Staple
Once upon a time, content marketing was considered a promotional trend. That time has come and gone, and content marketing has proven itself as a fundamental element of a well-rounded marketing campaign. As such, it is critical that you enlist content marketing strategies into your marketing tactics so that you can create a positive brand image for your business.
Content marketing encompasses several different tools, but all of them are focused on digital marketing efforts that grow the visibility of your brand by establishing relationships within the targeted audience. These tools include:
- Social media platforms (most notably Facebook, Twitter, and Pinterest)
- Press releases
- Web content
- Blog posts
Creating Your Resolutions
The best way to create goals is to determine what you want to accomplish and how you can best do so. Every business has unique marketing goals and needs a targeted strategy to achieve content marketing objectives. Take a look at your answers to the questions listed above and use these as a starting point. Where do you want your business to go in 2014, given where it went in 2013? What improvements can you make upon your marketing tactics in 2013? Are there any strategies that worked and should remain unchanged as you enter the new year?
Turning to the Professionals
The reality of the situation is this: You need content marketing. But content marketing is time consuming, and there are many nuances that you may not be able to grasp without time-intensive research—and no entrepreneur has time to spare. For this reason, it is always a good idea to turn to the professionals for guidance.
The Grammar Chic, Inc. team is able to provide you with help in developing and executing a targeted content marketing strategy. Not sure what your business needs to achieve in 2014? Need some assistance setting your content marketing resolutions? No problem! We are here to make your life easier and your business more successful.
The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.
Amanda E. Clark founded Grammar Chic in 2008. She is a graduate of Eastern Michigan University and holds degrees in Journalism, Political Science, and English. She launched Grammar Chic after freelancing for several years while simultaneously leading marketing and advertising initiatives for several Fortune 500 companies.