Writing is something that, unfortunately, many entrepreneurs do not consider when setting up a budget for their new endeavor. Companies often focus upon the products and services that they will provide to their clients, as well as the team that they are building to support the company’s mission. But rarely do today’s entrepreneurs think about how they will communicate with their target audience and their staff. Clear communication is integral on many fronts, and having a professional writer on hand to ensure the ability to convey ideas in an articulate manner is a wonderful option for small businesses across all industries.
What kind of writer do you need?
Now, having a professional writer compose engaging content for small businesses doesn’t necessarily mean that entrepreneurs need to make room on their payroll for an on-staff writer. Depending upon the growth of the company there may certainly come a time when hiring an in-house writer is a financially prudent decision, but in the beginning entrepreneurs would do well to partner with writers on a project-by-project basis.
What can writers do to help your company grow?
First and foremost, professional writers are able to help small businesses develop a brand identity. Marketing is key in building a new company, and it is essential that today’s entrepreneurs are able to create brands that resonate with their target audiences. Brand identity, content marketing, and traditional marketing tactics are all closely intertwined, although the strategies that writers take will certainly vary depending upon the different goals that initiatives are striving to achieve.
Ultimately, writers can craft the following to help build a company’s image and attract new business:
- Blog posts
- Website content
- Press releases
- Social media content
- Email marketing pieces
- Press kits
How can writers help with internal communications?
The majority of work that writers will do for a small business is client facing. This means that most entrepreneurs will focus the majority of writers’ attention on the tasks listed above. But clear communication is also of extreme importance on an internal basis.
The idea here is that a professional writer can help improve productivity, efficiency, and accuracy by crafting documents that will facilitate smoother operations. The following documents can make the day-to-day management of the business easier if they are crafted by a knowledgeable writer:
- Operations manuals
- Client contracts
- Employment contracts
- Policies and procedures
- Internal newsletters
How can you choose the right writers for your company?
Picking the right writer is just as important as making the decision to hire one in the first place. Essentially, the writers who work for your business need to understand and believe in its mission and values. Additionally, they need to have experience in their field and the ability to speak effectively to the audience that your company is targeting.
Have any questions about the value of writers in small business settings? Contact Grammar Chic, Inc. by calling 803-831-7444 today or visit www.grammarchic.net to learn more about how a professional writer can help your company.
Amanda E. Clark founded Grammar Chic in 2008. She is a graduate of Eastern Michigan University and holds degrees in Journalism, Political Science, and English. She launched Grammar Chic after freelancing for several years while simultaneously leading marketing and advertising initiatives for several Fortune 500 companies.