As a small business owner, you invest a lot of time in reinforcing your brand. You cultivate the mission, values, and positive associations that you want people to have with your company.
No matter how much care you put into brand development, though, it requires constant work to reinforce your brand identity. After all, your customers are inundated with countless brands every single day, and they don’t have nearly the investment in your brand that you do. Therefore, without frequent touchpoints, they’re bound to forget who you are and what you stand for.
As such, brand reinforcement should be a routine part of any digital marketing strategy. And there are a number of ways to do so effectively.
What are the Best Ways to Reinforce Your Brand?
Consider just a few of the top tools at your disposal.
If you’re looking for easy ways to “check in” with customers and clients, keeping your brand top-of-mind is important. With that in mind, it’s hard to beat the good old-fashioned email newsletter.
Send updates straight to your targeted inboxes, providing quick updates about new products, upcoming promos, or exciting business events. Share recent blog posts and video updates, gently remaining your recipients of all the value you offer through your other branded content channels.
Another important way to keep your brand top-of-mind is to post regular social media updates. Sharing insights about your industry or niche is a great way to remind your followers of your subject matter expertise… meaning that, if they ever need knowledge or assistance, they’ll be more likely to seek you out.
Maintaining a consistent and not overly salesy social media presence requires a comprehensive strategy and a well-maintained social media calendar, both things that our marketing team can help you with.
One of the primary reasons to update your business blog is brand reinforcement. Much like social media, blogging provides a way for you to subtly reiterate your thought leadership and mastery of your field, and to flex your willingness to guide and advise your clientele. Additionally, blogging can be important fodder for your email newsletter and your social media feeds.
Simply put, your business blog should serve as a regular reminder that your doors are open, your team is hard at work, and you continue to possess the knowledge needed to address customer needs and pain points.
Your website provides a number of important avenues to ratify your brand identity. Just consider a few examples:
- A statement of mission or values can help new and old visitors alike to get a sense of what your company represents.
- Easy-to-use navigation and optimal site performance can subliminally indicate your commitment to a smooth, expedient customer experience.
- Your color scheme and imagery, when used strategically and consistently, can reinforce the associations customers make with your business.
Keep Your Brand Front and Center
With branding, the set-it-and-forget-it approach just won’t work. Continued brand reinforcement is essential, and content marketing provides a number of invaluable tools to make it happen. To find out more, reach out to the Grammar Chic, Inc. team: Call 803-831-7444, or visit www.grammarchic.net.
Amanda E. Clark founded Grammar Chic in 2008. She is a graduate of Eastern Michigan University and holds degrees in Journalism, Political Science, and English. She launched Grammar Chic after freelancing for several years while simultaneously leading marketing and advertising initiatives for several Fortune 500 companies.