Quality is one of those content marketing buzzwords that everyone likes to throw around, but very few people can really define. We all agree that writing quality content is important, but how exactly do we measure it? What does it even mean, in the context of content marketing?
Here’s our simple definition: Quality content encourages readers to consume more of it. A good blog post will make the reader want to read other posts. Similarly, intriguing Facebook posts will make the reader want to follow you. Effective YouTube videos will earn you subscribers. And not only that, but strong content encourages social sharing, as well—spreading the word to friends and neighbors.
But if that’s what quality means, how can it be attained? How can you improve the quality level on your written content today?
Create Content That People Will Consume—and Share
We’ve got a few ideas for you.
Always write with your readers in mind. So simple, so often overlooked. Your content shouldn’t just be repurposed ad copy. It should be something that entertains and/or informs the reader. Think about your audience. Think about their pain points. Think about how you can help, by offering actionable insights. That’s what content quality hinges on.
Do research. It’s alright for your content to be opinion-based, but you should also have facts and figures to support your arguments—and even links to external blogs, articles, or studies, when appropriate. Make it clear that you’re not just pontificating. You’re providing trustworthy information.
Write so that people can understand. Good writing is characterized by clarity—so if you’re stuffing your posts with technical terms and industry jargon, they may not be getting their point across. Make sure you write in a way that even novices to your field can understand.
Spend time writing compelling headlines. The headline is arguably the most important component of your content, as it’s what creates the first impression and encourages people to read the content. Make sure you’re writing headlines that are catchy, concise, and enriched with real value.
Get an editor. Your content needs to be proofread thoroughly to avoid errors with grammar and spelling—and also just to make sure you’re really getting your point across. A professional editor, like the ones here at Grammar Chic, can help with these things.
Create Quality Content Today
In fact, we can also take over your content writing for you—and ensure that you’re regularly producing high-quality blogs and website content, without any hassle. Learn more by reaching out to the quality-minded pros at Grammar Chic today. Connect at 803-831-7444 or by visiting www.grammarchic.net.
Amanda E. Clark founded Grammar Chic in 2008. She is a graduate of Eastern Michigan University and holds degrees in Journalism, Political Science, and English. She launched Grammar Chic after freelancing for several years while simultaneously leading marketing and advertising initiatives for several Fortune 500 companies.