It can be easy to fall into a rut when developing content to align with a successful social media strategy. You get into a routine creating the same types of posts and sharing variations of the same information. This repetitiveness can cause users to keep scrolling past and reduce overall engagement.
It’s time to shake things up and give your social media strategy a much-needed refresh. Here are a few post ideas to revitalize your social media marketing and attract your audience’s attention whether you’re posting on Facebook, Twitter, or LinkedIn.
Break Things Up with Photos and Videos
Line after line of text gets boring. Brighten up your page with photos that show your products or services in action, highlight product benefits, or give helpful how-to insight. Create short videos to increase engagement by demonstrating how your product works, what it offers a user, showcasing attractive features, or introducing new items.
Ask Questions
Encourage users to interact by asking for their feedback. You can create a simple poll with multiple choice answers, post two choices and have users pick A or B, or ask people to fill in the blank to complete a statement. This can also be a great way to conduct informal research and gain insight into what your customers like.
Share Testimonials
People love to hear what real customers think about a product or service. Create attractive graphics that incorporate reviews from satisfied customers. Pick statements that offer valuable insight and entice potential customers to take action themselves.
Incorporate Users into Social Media Strategy
What better way to promote your business than by sharing posts from your customers? It could be a photo, video, or graphic where they express their thoughts in a relatable, authentic way. Don’t forget to ask permission and give credit to the original creator!
Answer Frequently Asked Questions (FAQ)
Your team probably fields a lot of the same questions every week. Use this as an educational moment and create a fun post that publicly answers a question or two and gives customers more information. This can speed up their decision-making process because you’re answering what they want to know.
Take Users Behind the Scenes
How is your product really made? Who are the people making it happen? Spotlight a different employee or department each week. Make a video showing part of the design or production process. Snap a picture of everyone enjoying a company outing. Give insight into what goes on behind the scenes and humanize your business.
Go Live With Your Social Media Strategy
Facebook, Twitter, and LinkedIn all have options for live streaming, or you can share a link to a live event on another platform. Give customers the opportunity to interact, ask questions, listen to thought leaders, or watch a panel discussion.
Consider your business and audience to decide what approaches might be a good fit, and then get started! Experiment and see what works well and what doesn’t. Give new strategies a few tries to allow them time to gain traction and boost engagement. Keep your content marketing fresh so customers want to stay connected and know what’s happening.
Is your business’ social media strategy in need of a refresh? Contact Grammar Chic today to learn more about how we can assist you.
Amanda E. Clark founded Grammar Chic in 2008. She is a graduate of Eastern Michigan University and holds degrees in Journalism, Political Science, and English. She launched Grammar Chic after freelancing for several years while simultaneously leading marketing and advertising initiatives for several Fortune 500 companies.