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Buy, Sell, Post: A Guide to Social Media Marketing for Real Estate

by | Jul 24, 2023 | Content Marketing, Social Media | 0 comments

Real estate is more than just buying and selling. You’re also in the market of generating leads. Through the ups and downs of the housing market, using social media marketing is a great way to build leads and maintain engagement. Here are a few tips to help you achieve your real estate goals.

How Real Estate Agents Can Get the Most Out of Social Media

1) Be proactive.

What separates effective social media campaigns from ineffective ones? In a word, planning. It’s not enough to think of the occasional funny Facebook post on the fly. You have to be intentional in your long-term planning, maintaining consistent, focused content that helps you keep your audience.

We recommend that busy real estate agents create a social media calendar, planning out the days they plan to post well in advance. Consider blocking off time to write some content, update your calendar, and study your social media analytics each and every week. As you develop a new batch of content, use social media software to schedule its publication.

This way, you’ll have a consistent online presence even during days or weeks when your work schedule is crammed, or when you’re out of the office on vacation.

2) Know your audience.

Before you actually start creating content, it’s important to know who you’re creating it for. Think about key points. For instance, is your key demo luxury house hunters? First-time buyers? Military veterans looking for their first home as civilians?

Consider the big demographic trends in your historic real estate sales and let that set the tone for your buyer personas. Also note that the audience you’re targeting will determine the social platforms you need to be on. If you’re going for younger first-time homeowners, TikTok may be helpful; probably less so if you’re courting older, more established homeowners looking for vacation properties.

3) Get your branding right.

When we talk about real estate branding, we’re talking about more than just logos and color schemes. We’re talking even more fundamentally about the associations customers have with you, or with your company.

Your social media should always reinforce the kinds of associations you want to have with your clientele. For example, if you’re going after first-time homeowners, it might be effective to share information on saving, budgeting, DIY projects, and finding affordable vendors. But if you’re aiming for luxury buyers, that same kind of information can undercut your branding; you might instead want to share information about travel, cars, and upscale entertainment in your city or region.

4) Don’t forget your visuals.

Written content is crucial, but as any real estate agent knows, a picture’s worth a thousand words.

Your channels need striking images to capture the attention of customers, as well as potential customers. This means professional-grade photos of the homes you’re listing, as well as video walkthroughs. Even original infographics, providing information about homebuying or home financing, can be highly shareable.

5) Celebrate your city.

One of the most effective social media strategies for real estate agents is to highlight your city, getting people excited about buying and living in the area long-term.

As such, we recommend that you mix your current listings and general homebuying info with posts that share exciting news about community events, developments, and happenings. Show some local pride. Help everyone see how your city shines.

6) Show customer service.

It’s important to remember that social media is not a one-way street. You’ll likely have people leaving comments, or DMing you with questions. Never ignore these interactions! Instead, use them as opportunities to demonstrate incredible customer service. Remember that doing so is a critical way to nurture relationships, gain trust, and ultimately turn leads into customers.

Talk with Us About Social Media Marketing

One final tip: Consider getting help with content creation, scheduling, and administration from a team of seasoned content marketing pros. That’s where we come in. We invite you to schedule a FREE social media consultation with Grammar Chic, Inc. today: Call 803-831-7444, or visit www.grammarchic.net.