We need to talk about your company’s website. Specifically, we need to address the possibility that somewhere on it, your organization is “leveraging innovative solutions to deliver best-in-class results through a customer-centric approach.” What the hell does that...
There are few modern professional experiences quite like having someone look at something you wrote and ask: “Did AI write this?” Maybe it was your boss or a client. Perhaps it was a professor, colleague, editor, hiring manager, or particularly observant member of...
It feels good to open a spreadsheet and see a whole year of content planned out. Each month has its own themes, every week has set topics, and everyone knows what the company will be talking about months in advance. From an organizational view, it looks great. But six...
There’s a strange thing that happens when you’ve worked inside the same business or industry for years. Everything starts to seem obvious. You know what your company does. You understand the terminology. You know why customers choose one service over another, which...
You know your career. You know what you’ve accomplished, what you’re good at, how you lead, and where you want to go next. But someone finding you on LinkedIn doesn’t know any of that. They have only what’s on the screen. That’s why one of the most useful things you...
