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AI Marketing: Pros and Cons to AI-Created Content

by | Jun 6, 2023 | Writing | 0 comments

Artificial intelligence or AI has been a hot topic recently, especially with the introduction of ChatGPT. There are many other AI programs that exist as well, and these platforms are constantly evolving based on their interactions with users. ChatGPT uses machine learning and natural language processing to automatically generate responses. The more feedback and prompts received from users, the more refined the output becomes.

AI has made its way into a multitude of industries, and marketing is no exception. Professionals are turning to this technology as a means of creating content more quickly and efficiently. We’re taking a closer look at some of the pros and cons and what you should keep in mind.

Pros of Using AI for Content Creation

All you have to do is enter a question or prompt and the software does the rest. You can even provide a block of text and ask the system to summarize it or compose an email using the information. There are certainly some benefits, such as:

  • Inspire Ideas: Start with a topic and AI can recommend a variety of related terms and concepts. This can be a great way to help you plan out content calendars, blog posts, or a series of emails all around the same theme. It can also enable you to look at things from a different perspective. For instance, it may help you consider subjects you might not have thought of before.
  • Save Time: Using AI software to brainstorm, create outlines, or summarize text can save you time and allow you to focus on writing. It can jumpstart your research and provide direction. This can enable you to finish tasks more quickly and move to the next item on your list.
  • Identify Keywords: Search Engine Optimization (SEO) is essential when creating content. You can ask the system to come up with hashtags or keywords based on your topic. It can pare down a blog into a few main points. Then, you can use this when writing captions or meta descriptions.

Cons of Using AI for Content Creation

While there are advantages of using AI to support your marketing efforts, there are also potential drawbacks. For instance:

  • Limited Accuracy: AI tools are machines, and they only know what is input into them. There is a chance that the content generated is not factually correct. You want to ensure that you are reading through the information to check for spelling or grammar errors, accuracy, bias, and clarity. Does what it is telling you make sense and fit with the message you are trying to convey?
  • Not Tailored: There are a lot of customizations available through AI, but it might not always align with exactly what you want. You’ll still have to go through and make edits and adjustments based on your audience, the purpose of the piece, the platform you are posting to, or what you envisioned for the final product.
  • Stiff Tone: When a machine is writing content for you rather than a human, it can come out sounding robotic. It may not convey the tone you have built for the brand. You can keep the same foundation but go back and add more of human touch and conversational tone so that things flow better and sound like something your business would say.

The more you use AI for social media marketing or content creation, the more you’ll learn the nuances of the platform and what it can and cannot do. It can be a wonderful tool to complement the work you’re already doing and help you continue generating fresh ideas, but don’t rely solely on a computer for everything. You’ll still want to maintain oversight of what is produced and give it your final approval.

AI might be the future for many things, but for social media, content marketing, and blogging, don’t overlook the human aspect just yet. Contact Grammar Chic by visiting www.grammarchic.net or calling (803) 831-7444 to learn more about our services.