Blog
Swipe Right on Success: How a Professional Writer Can Perfect Your Dating Profile
Anyone who’s ever used a dating app knows that first impressions are everything. That’s why you spend plenty of time getting your profile pic just right, presenting yourself in the most flattering way possible. This might mean combing through all your old photos to...
Sustainability and Ethical Marketing: How Brands Build Consumer Trust Through Green Initiatives
Today’s consumers are increasingly cognizant of sustainability, ethical sourcing, and other aspects of social responsibility. Simply put, customers don’t just want to buy the best product or service. They also want to ensure that their hard-earned dollars are going to...
Resumes that Smooth the Transition from Teaching to a New Career
The field of education has gone through significant changes in recent years, and the demands placed on teachers has grown. While some of these changes have been exciting, others have left much to be desired. Educators across the country are finding themselves having...
It’s Time to Enter Your Marketing Era: What Taylor Swift Teaches Us
You don’t need to be a Swiftie to know that Taylor Swift is not only an incredible songwriter and performer, but she is a keen marketer as well. For years she has been building and defining her brand, growing her following, and, let’s be honest, generating significant...
The Power of User-Generated Content: How Brands Build Trust Through Customer Engagement
Through strategic branding and diligent content marketing, small businesses can share their story, promote their values, and spread the word about their products and services. In order to build an engaged and enthusiastic following, however, it’s important to invite...
Optimizing Content Marketing for Medical and Dental Practices
The healthcare industry faces its own unique opportunities and challenges when it comes to marketing. In highly populated areas, the market can be incredibly competitive with many different providers vying for the same business. Patients have a variety of options they...
Elevating Your Small Business Marketing on a Budget
Small businesses often have smaller budgets than large corporations. Yet they still need to remain competitive in the market to drive revenue and performance, which means having a strong marketing plan to optimize reach. You don’t necessarily have to spend a lot of...
2024 SEO Trends: Staying Ahead in the World of Content Writing
It goes without saying that online visibility is everything for today’s businesses, from the newest startups to the most established enterprises. And to achieve a high level of visibility, it’s crucial to invest in ongoing, strategic search engine optimization (SEO)....
Website Content Strategies for Refreshing and Re-Engaging Your Audience
Creating relevant, engaging, and authoritative content for your business website is a big undertaking. Not only will you need clear buyer personas and a winsome value proposition, you’ll also need comprehensive website content strategies to tie everything together....
5 Tips for Writing Engaging Calls to Action for Social Media
Whenever you write anything for your business, whether it’s a Facebook post or a full-length blog, you naturally have some goal in mind. Maybe you want readers to click a link, to call you for an appointment, or to purchase something from your e-commerce store....
The Importance of Storytelling in Social Media Marketing
Social media marketing isn’t just about promoting your products and storytelling. When done right, social media marketing can also help you cultivate relationships with your customers, maintain meaningful connections, and provide enriching experiences that yield brand...
Social Media Content Strategies: Building and Sustaining Brand Authority
There’s no question that social media remains an integral part of day-to-day life, and a powerful channel through which your brand can communicate with customers and leads. To take full advantage of this channel, it’s crucial to adopt the best social media content...