Have you ever had something you really wanted to say, but felt unsure of how to put it into words?
It’s a common feeling in life, whether in the field of relationships, parenting, or business. It’s precisely when you feel strongly about something, when you know in your heart that it matters, that you begin to feel inarticulate; as if, in trying to communicate what’s on your mind, you just wind up tripping over your own words.
For example, business owners often have a particular set of points they’d like to convey about their product, service, or industry; but, whether rightly or wrongly, they fret that they aren’t natural-born writers, and are daunted by the blank page. And it’s not a phenomenon that’s unique to business owners; even authors and in-demand thought leaders sometimes need a hand in shaping their original ideas into legible packages.
A ghostblogger can provide just that kind of help. But what is a ghostblogger, exactly? Our simple definition is that a ghostblogger is someone who’s there to listen to your ideas, to help you shape them into coherent narratives, and to provide whatever wordsmithing assistance you need in turning your thoughts or ideas into compelling digital content.
Why Hire a Ghostblogger?
There are a number of reasons why you might consider hiring a ghostblogger, including the one we’ve mentioned already: You may have much you want to say, but be unsure of how best to say it. The ghostblogger’s primary skill set is taking what seems nebulous or “unsayable” and distilling it into something sharp, persuasive, and valuable.
But there are other reasons why you might benefit from working with a ghostblogger. One reason why a lot of entrepreneurs struggle in content creation is not that they don’t know their field well enough, but that they know it too well; that they are too close to their subject matter, and have a hard time separating the peripheral details from the real crux of the matter. A good ghostblogger can be invaluable in translating something very technical into accessible language or taking all the minutiae of your business and sorting out the big picture.
A ghostblogger is first and foremost a writer, but in some cases working with a ghostblogger may feel like interacting with a confessor, a therapist, or a sparring partner; it all depends on the kind of relationship you’re looking to have. Certainly, a ghostblogger is someone with whom you can talk things through, working together to shape and sculpt fuzzy or half-baked ideas until they become totally clear. Along the same lines, ghostbloggers can be invaluable in helping you identify when a topic may work well as a full content series, or when one really big idea would be better split into a few separate blog entries.
Ghostblogging Offers Clear Copy and a Convenient Process
Indeed, one important thing to note about working with a ghostblogger is that the relationship can be as hands-on or as hands-off as you want it to be. At Grammar Chic, we have ghostblogging clients with whom we spend a lot of time on the phone hashing out ideas together. We have others who simply send us a topic and perhaps a bullet point or two and then give us space to do our thing. It’s really up to the client, and our goal is not only to provide you with excellent copy, but to make the process as convenient and efficient as can be.
As you think about articulating your ideas into a blog format, consider the benefits of hiring a skilled writer to provide your concepts with form, purpose, and shape. Consider hiring a ghostblogger. Learn more by reaching out to Grammar Chic, Inc. today, either at www.grammarchic.net or at 803-831-7444.
Amanda E. Clark founded Grammar Chic in 2008. She is a graduate of Eastern Michigan University and holds degrees in Journalism, Political Science, and English. She launched Grammar Chic after freelancing for several years while simultaneously leading marketing and advertising initiatives for several Fortune 500 companies.