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7 Ways to Improve Your Social Media Copywriting

by | Sep 1, 2023 | Uncategorized | 0 comments

Take a look at your social media feeds and you’ll notice an increased emphasis on visual media. Where once these platforms were dominated by social media copywriting and the occasional snapshot, today they are dense with videos, reels, infographics, gifs, screenshots, and more.

Yet for as image heavy as social media has become, there’s still an urgent need for clear, engaging, and succinct copywriting. Indeed, social media copywriting has become something of a lost art. However, reclaiming it can make your posts that much punchier, more searchable, and more successful.

So, what can you do to bring new life to the words you use in your social media posts? Consider a few tricks of the trade.

7 Tips to Improve Your Copywriting on Social Media

1) Don’t feel bad about recycling your own words.

Posting a recent blog post or a landing page from your company website? You may have the right words right in front of you. Often, the best way to get clicks is to excerpt a sentence or two from the post. Choose a main point, a hot take, or a provocative statistic, add a few hashtags, link to the article, then hit post!

2) Emphasize accessibility.

Your social media posts should be as inclusive as possible, inviting all readers to lean in, engage, and learn more. Therefore, to ensure maximum accessibility, keep these guidelines in mind:

  • Avoid ALL CAPS.
  • Use capital letters in longer hashtags to make them easier to read, e.g., opt for #SocialMediaMarketingHacks over #socialmediamarketinghacks.
  • If you use any acronyms in your social media posts, be sure you spell out what they stand for (at least upon first use).
  • Steer clear of industry-specific jargon and slang.
  • Opt for short and concise copy, avoiding run-on sentences.
  • Present the most important information first. If you feel compelled to write a five-sentence post, bear in mind that many readers won’t make it past sentence #1!

3) Use the active voice.

Writing in an active voice keeps your post short and actionable. On the flip side of things, passive voice tends to be clunky, cumbersome, and lethargic.

Consider two quick examples:

  • ACTIVE: No AI can replace human creativity.
  • PASSIVE: Human creativity cannot be replaced with the use of AI.

The former is far crisper, snappier, and more likely to draw in readers.

4) Test different CTAs.

One of the hallmarks of effective online copywriting is the strong call to action. Don’t hesitate to spell out exactly what you want readers to do. We recommend that you try out some different CTAs, engaging your audience in different ways. Examples can include:

  • Leave a comment to let us know what you think!
  • Share your favorite ___ in the comments!
  • Check out our blog for the latest industry updates.
  • Message us to find out more about our latest offer!
  • Tag the Ken to your Barbie!

5) Lead with a strong hook.

Don’t waste any time intriguing your readers. Right off the bat, draw them in with a sharp hook. Consider:

  • Sharing your most provocative hot takes.
  • Asking a question.
  • Providing compelling statistics or survey results.

6) Keep an eye on your analytics.

What works and what doesn’t? Sometimes you can tell just by comparing the likes or comments you get on your posts. However, don’t forget to keep an eye on your actual metrics. Social media analytics can provide concrete, objective insight into which types of content generate the most engagement, which CTAs are most effective, and beyond. Analytics are especially useful if you want to do A/B testing between short and long posts, or compare other variables.

7) Consult with a copywriter.

Clear, compelling copy can make a world of difference in your marketing efforts, social media or otherwise. Rather than leave it to chance, or to trial and error, consider speaking with an expert.

At Grammar Chic, Inc., our team has provided outstanding copy to countless social media clients, ranging from small businesses to major digital marketing firms. We’d love to discuss your copywriting needs with you. Reach out at 803-831-7444, or www.grammarchic.net.