Blog
The Corporate Jargon Amnesty Program: Please Surrender Your “Best-in-Class Solutions”
We need to talk about your company’s website. Specifically, we need to address the possibility that somewhere on it, your organization is “leveraging innovative solutions to deliver best-in-class results through a customer-centric approach.” What the hell does that...
You Got Busted Using AI for Your Writing. Now What?
There are few modern professional experiences quite like having someone look at something you wrote and ask: “Did AI write this?” Maybe it was your boss or a client. Perhaps it was a professor, colleague, editor, hiring manager, or particularly observant member of...
The Case Against the 12-Month Content Calendar
It feels good to open a spreadsheet and see a whole year of content planned out. Each month has its own themes, every week has set topics, and everyone knows what the company will be talking about months in advance. From an organizational view, it looks great. But six...
Why Your Best Writer Might Be the Person Who Knows the Least About Your Business
There’s a strange thing that happens when you’ve worked inside the same business or industry for years. Everything starts to seem obvious. You know what your company does. You understand the terminology. You know why customers choose one service over another, which...
The Five-Minute LinkedIn Audit: Search Yourself Like a Stranger
You know your career. You know what you’ve accomplished, what you’re good at, how you lead, and where you want to go next. But someone finding you on LinkedIn doesn’t know any of that. They have only what’s on the screen. That’s why one of the most useful things you...
9 Signs Your Content Marketing Strategy Has Jumped the Shark
There comes a point when even a successful content marketing strategy can lose its momentum. What once generated engagement starts producing silence. Blog traffic plateaus. Social posts feel repetitive. Your team keeps publishing because that is what the content...
Identify Your Professional Kryptonite Before You Start a Job Search
Every professional has strengths that help them succeed. You may be a skilled communicator, a steady leader, a creative problem-solver, or the person everyone trusts when a project begins to unravel. You probably also have a professional kryptonite. This is the...
Your Sales Team Already Knows What to Blog About
If you've ever sat in a conference room trying to come up with blog ideas, you know how frustrating it can be. Someone suggests writing about industry trends. Someone else recommends answering frequently asked questions. Eventually, someone opens ChatGPT or Claude and...
The 30-Second LinkedIn Test: What Is Your Profile Really Saying About You?
Imagine a recruiter, hiring manager, prospective client, or business partner lands on your LinkedIn profile. You have about 30 seconds to make an impression. Before they read your experience, scroll through your accomplishments, or decide whether to reach out, they...
Why Human Voice Is Becoming a Competitive Advantage
Content has never been easier to create. Businesses can now publish blogs, social media posts, newsletters, website copy, and thought leadership articles more quickly than ever. Because of this, the Internet is feeling pretty crowded. That shift is changing what makes...
The “Sunday Scaries” Test: What Your Weekend Anxiety Might Be Telling You
It starts sometime on Sunday afternoon. Maybe you are spending time with family, finishing a project around the house, watching a game, or simply trying to enjoy the last few hours of the weekend. Then your mind starts drifting toward Monday morning. You think about...
How to Keep Your Content Marketing Running While You Are OOO This Summer
Summer has a way of changing the rhythm of business. Calendars become lighter, vacations start appearing on schedules, leadership teams step away for long weekends, and many professionals begin trying to create a little more balance between work and personal time. At...